Description:

This thought leadership piece explores the power of niche and rising influencers who foster deep audience connections that power entertainment, learning and commerce. We challenge some conventional wisdom about this creator cohort and unpack why it is essential for brands to tap into their influence. We also offer strategic recommendations designed to help brands unlock a successful influencer strategy – with a focus on the integration of niche and rising influencers – by prioritizing authenticity, strategic partnerships, and effective measurement to ensure sustained positive business results.