Flywheel, the global leader in e-commerce intelligence and retail media technology, is expanding its footprint in the MENA region. As of February 1st, 2025, TRANSACT will officially rebrand as Flywheel, bringing together best-in-class commerce strategy and AI-driven technology to drive unprecedented growth for brands across the region.
This rebranding, which first launched in the U.S., marks Flywheel’s continued expansion into EMEA and MENA, ensuring businesses have access to cutting-edge retail media, operations, and marketplace intelligence.
What This Means for Businesses in MENA
Flywheel is revolutionizing e-commerce, retail media, and marketplace strategy by merging advanced technology with expert consulting. Brands and retailers in MENA will now benefit from bespoke solutions tailored to regional markets and business categories, powered by AI-driven insights and the industry’s largest data set.
Why Flywheel is a Game-Changer
- Integrated Technology – Flywheel seamlessly connects Retail Media, Retail Operations, and Marketplace Intelligence, offering real-time insights from product catalogs, search data, and sales figures, linking deep analytics directly to execution.
- Exclusive Partnerships – Flywheel’s global retailer and marketplace network provides unmatched scale and technology advantages for its clients.
- AI-Powered Efficiency – AI-driven tools optimize product placements, catalog performance, and full-funnel retail operations, from automation to workflow efficiency, driving incremental sales, market share, and profitability.
What’s Next?
The integration of Flywheel into OMG MENA means an enhanced suite of commerce solutions for brands in MENA. This transition will be supported by extensive training, strategy sessions, and dedicated workshops for agency and brand teams, ensuring they can leverage Flywheel’s full potential.
“This marks a major milestone in e-commerce innovation for the MENA region. By integrating Flywheel’s technology with our strategic commerce expertise, we are setting new benchmarks for how brands engage with digital commerce and retail media,” said Raoul Zenon, General Manager, Flywheel MENA.
The journey has just begun. Over the coming months, Flywheel will continue to introduce new capabilities, exclusive partnerships, and transformative solutions that will shape the future of commerce in the region.
