OMG MENA launched its Breakfast Series in April, a dynamic monthly initiative of engaging sessions designed to bring cutting-edge insights, powerful success stories, and innovative solutions to staff and clients. Hosted at its regional HQ in Dubai Media City, the series is about real value, actionable insights, and fresh inspiration, all over breakfast.
Over 70 staff and clients attended the inaugural session, titled “Hacking the Human Mind”, which was delivered by Richard Shotton, a renowned behavioral scientist. He emphasized the practical applications of behavioral science in marketing, noting: “Understanding how people actually make decisions—as opposed to how we think they do—can radically improve how we engage audiences.” A Q&A session, moderated by PHD’s Sunjay Malik, followed, diving deeper into the behavioral principles presented.
Also in the program was a talk by Pinterest’s managing director, Martin Machinandiarena, which revealed insights from their exclusive research on how positive environments improve ad engagement and effectiveness.
“These sessions continue in the same direction of our annual events like OMD Sense and PHD BrainScape. All share critical insights and intelligence that we can incorporate in our thinking and our work,” commented Elda Choucair, Chief Executive Officer of OMG MENA. “Behavioral science is a fascinating subject, which explains the high level of attendance and engagement. It’s robust and replicable. It’s also highly relevant as the science behind behavioral change. What’s more, it applies to a broad range of situations as it’s lots of little theories and biases rather than one big theory that applies to all cases.”
This first session was in partnership DMS and Pinterest.
