The third edition of OMG MENA’s Digital Excellence Awards, which celebrate the most outstanding and innovative uses of digital media, analytics, technology, and campaign strategy, produced a new roster of winners. It also raised the bar in terms of performance and innovation higher. Participating teams must demonstrate brilliance in execution, creativity, and measurable results.
This year also saw the introduction of a ninth category: Best Use of Pmax or Advantage Plus, with the remaining eight covering Measurement & Analytics, Adtech/Martech, Programmatic, Social, Search, E-commerce, Multi-channel and Digital Optimization.
The Grand Prix was handed to a team built through a collaboration between PHD, TRKKN and Orchestrate, for their entry for Volkswagen in the Adtech/Martech category. The Search and Muti-channel categories saw multiple winners being awarded.
“This is the third year that we’ve run the digital excellence awards and each year the competition gets fiercer and the quality of the work better and better. This year, the level of innovation, creativity and collaboration set a new bar, shining a light on the brilliant and impactful work that we deliver for our clients.” commented Dan Shepherd, OMG MENA’s Chief Strategy Officer.
